As a photographer I want my photos to imagine a bold, exciting world—one in which the subject, be it a product or a person, stands out, shines. Viewers need to be transported, and my photos achieve that through careful compositions of color and tone. This is the end result of a process by which I bring the creative brief to life and make the subject part of a story.
This is the power that photography’s always had for me. I recognized it when I took my first photo class, back when I was growing up in Puerto Rico. So, I apprenticed with photographers and shot for a variety of publications. Eventually, to continue my education, I moved to the United States. Here I’ve broadened my capacities and become an art director, shepherding ideas from briefs to concepts to production shoots to deliverables. To each project I bring my experience and my keen eye.
The other part of my life revolves around my family, especially my kids. In particular, I want them to see how vital creativity and discovery are to a complete life. We cook together and experiment with how different vegetables, proteins, and seasonings interact. In this way they’ll see that invention can occur at home just as much as it does in popular culture or nature.
BRAND EXPERIENCE
Allawake
Audi
Brunet | Garcia
Bubbles Salons
Burger King
Chevrolet
Cleveland Clinic
Coca Cola
Coors Light
Doosan
EPB
Fitzco
Ford
Freedom’s Edge Cider
GTB
HP
Human Improvement
Humanaut
Hyundai
Jeep
Kroger
Krystal
Mayfield
McCann
McKee Walwork
Mckinney
Mindalt
Nasdaq
Nationwide
Nestlé
nez&pez
Ohio Art
Publix
Subway
SunButter
The Community
Travelocity
US Express
Vayner Media
Washington Post
STUDIO
ATL
(404) 849-4147
info@luiserazo.com
5655 Peachtree Rd
Atlanta GA 30341
INQUIRIES
Bryan Sheffield
(404) 849-4147
info@luiserazo.com
AWARDS & HONORS
'22 IPA Official Slctn.
'22 Comm Arts Shortlist
'22 One Show Shortlist x2
'22 AAF Gold Nat'l Addy
'22 AAF Gold Rgnl Addy
'22 AAF NC Addy x4
'20 Comm Arts Photo
'20 IPA Official Slctn.
'20 ND Awards
'19 Comm Arts Shortlist
'12 Comm Arts Ad Annual
'12 USA Today
'12 Effie Awards
'11 Effie Awards
'10 The D Show
'10 Lurzer's Archive
'09 Comm Arts Exhibit
'08 Print Magazine
'07 Cannes Lions Festival