My name is Luis Erazo. “Luis", is the most common name in Puerto Rico, and Erazo, probably the least. No real point here except to say that, much like my name, my approach to photography is both common and uncommon.
I specialize in still-life imagery and love working on elaborate setups. The emotion that best describes my work is fun, and I achieve that with light, color, composition and conceptual thinking. I’m big on hard light with crisp shadows and even bigger into knowing when soft light is the right call. In my world, I stalk and hunt for the soul of my subject and splatter it onto my 150 mp camera sensor using the best tools available.
For over 15 years of my life, I worked in the ad industry as an art director and creative director for national and international brands. In that time, I learned that it’s frowned upon when photographers try to take control of the creative team’s baby. However, I've also been involved in every facet of the creative process as well and it has come handy on photo projects I’ve taken on. I’m always down to be a creative liaison where clients can feel comfortable bouncing ideas off me and on more than one occasion, I’ve been relied upon to be the originator of ideas.
About a year ago, I moved to Atlanta to setup shop where I have a comfortable-sized studio space. I work for clients in and out-of-town. Sometimes they come to me, while other times I travel to where they are. Sometimes we Zoom, but we always boom.
When I’m not on set, I enjoy kickin’ it with my family as much as possible. Whether it’s playing at the park all day with the kids, hitting our favorite spots in town, cooking stuff we can’t pronounce, or traveling to discover new places, we always make it memorable.
Let’s talk about that photo project that you have in mind. I bet I can make it happen and then some.
Brunet | Garcia
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